Passionfruit is a social platform that focuses on independent music discovery. Our community-based approach to this fundamentally changes the way people engage with artists.
New users tell us about their music taste, and we generate a feed with 15 second previews of songs that fit their taste. Users swipe through the previews until they find a song they really like. They can then share their new discovery with different communities.
The platform establishes communities called ‘Circles’ where like-minded listeners can share their discoveries and engage in discussion with member of the Circle. An artist gets notified when their song is shared into a Circle and can be a part of the discussion. This creates a two-way engagement between artists and their fans.